PINTEREST FOR BUSINESS

Pinterest for Business Part Four of Four

In our last  Pinterest for Business blog, we have identified a study which gives interesting advise on the images you use in your pins.

Pinterest’s Most Engaging Images

A study by Curalate has revealed the characteristics of Pinterest’s most socially engaging images. Reviewing over half a million pictures and 30 different features, engagement was measured based on Pins, Repins and Likes.

Pinterest Users Favour Colour

The more colourful your image, the more likely it is to be repinned. Pictures with multiple colours in vibrant hues were shared 3.25 more times than those with a single dominant colour. Red is one of the most repinned colours, and images with red, orange and brown tones were shared roughly twice as many times as blue-based pictures.

Avoid Black & White

Very light and very dark images see few repins, with the study finding that “repinning rate for images of medium lightness is 20 times higher than for images that are mostly black, and eight times higher than images that are mostly white.” Pinterest images with mid-saturation have 10 times more repins than those that are completely desaturated (e.g. black and white).

Avoid Empty Space

Images with less than 30% background white space are repinned the most, with repins dropping off for pictures with 40% white space or more. Vertical images with an aspect ratio between 2.3 and 4.5 also got 60% more shares than very tall narrow images (so simply cutting out the white space around the edges doesn’t help).

Face-Free

In one of the more surprising findings, the study revealed brand images without faces receive 23% more repins than those that do have faces. Contradicting the traditional marketing belief that faces provide a connection for the customer, less than 20% of pictures shared on Pinterest include a face in the frame. 

(If you are interested in setting up a Pinterest Account, we are happy to invite you to join.  Email us at elaine@belfastbusinesscentre.com  and we will send you an invite).

Check out the Belfast Business Centre social media accounts today for updates, offers, business tips and incentives!

PINTEREST FOR BUSINESS

Pinterest For Business – Part Three of Four

Your strategy:-

Ask the expert boards

Invite users to share

Before setting up your Business Pinterest account:-

1.       Have a clear strategy with objectives and goals

2.       Have an on-going action plan of what is to be added on your account

3.       Create your boards logically

4.       Be uniform in the product images

5.       Maintain current pricing

6.       Put the product title, description , price and your website for each pin

7.       Decide what other options will be available as added extras :-  ask, invite

8.       Rename every image to include a product and tile manufacturers name and your company name.

(If you are interested in setting up a Pinterest Account, we are happy to invite you to join.  Email us at elaine@belfastbusinesscentre.com  and we will send you an invite).

Check out the Belfast Business Centre social media accounts today for updates, offers, business tips and incentives!

Pinterest For Business

The Belfast Business Centre has been using Pinterest for some time and there is evidence of increased sales and internet awareness as a result.  Pinterest is a sales board for your company, giving you the opportunity to reach people worldwide with your products and services, engage with new customers and promote your business. 

Our experience has helped us compile this Four part blog which we hope you find of value.

Pinterest For Business – Part one of Four

With Pinterest overtaking Facebook in new users many companies have been quick to see the potential for social media awareness, opportunities to gain new customers and grow their brand.

In return Pinterest has responded with Pinterest For Business Accounts.

Users can convert their existing personal accounts to a business account or create a new one.

Simply search Pinterest For Business in your search engine or (www.business.pinterest.com) and follow the simple instructions – it only takes a few minutes.

A great example of a company using Pinterest is – Sony – with over 32,000 followers they offer rewards for re-pinning the exclusive deals. That’s over 32,000 people promoting your products for free.

(If you are interested in setting up a Pinterest Account, we are happy to invite you to join.  Email us at elaine@belfastbusinesscentre.com  and we will send you an invite).

Check out the Belfast Business Centre social media accounts today for updates, offers, business tips and incentives!

                                         

Tips: Conduct a Successful Social Media Strategy to promote your event

Use your social media profiles to promote your live events such as Training and Product launch seminars.  

Social media is a very effective promotional channel to increase awareness, attendance and participation.      Both Facebook and LinkedIn have the facilities to create event postings and invitations.

Use your social media to give details, share links where readers can get more information or RSVP and generate more interest in your event.  

As the date approaches, send out reminders and have a countdown.  

Offer incentives for those registering through your social media.  Create and use Twitter hashtags to increase awareness, updates on twitter help to keep attendees informed of the event.

Check out the Belfast Business Centre social media accounts today for updates, offers, other tips and incentives!