PINTEREST FOR BUSINESS

Pinterest for Business Part Four of Four

In our last  Pinterest for Business blog, we have identified a study which gives interesting advise on the images you use in your pins.

Pinterest’s Most Engaging Images

A study by Curalate has revealed the characteristics of Pinterest’s most socially engaging images. Reviewing over half a million pictures and 30 different features, engagement was measured based on Pins, Repins and Likes.

Pinterest Users Favour Colour

The more colourful your image, the more likely it is to be repinned. Pictures with multiple colours in vibrant hues were shared 3.25 more times than those with a single dominant colour. Red is one of the most repinned colours, and images with red, orange and brown tones were shared roughly twice as many times as blue-based pictures.

Avoid Black & White

Very light and very dark images see few repins, with the study finding that “repinning rate for images of medium lightness is 20 times higher than for images that are mostly black, and eight times higher than images that are mostly white.” Pinterest images with mid-saturation have 10 times more repins than those that are completely desaturated (e.g. black and white).

Avoid Empty Space

Images with less than 30% background white space are repinned the most, with repins dropping off for pictures with 40% white space or more. Vertical images with an aspect ratio between 2.3 and 4.5 also got 60% more shares than very tall narrow images (so simply cutting out the white space around the edges doesn’t help).

Face-Free

In one of the more surprising findings, the study revealed brand images without faces receive 23% more repins than those that do have faces. Contradicting the traditional marketing belief that faces provide a connection for the customer, less than 20% of pictures shared on Pinterest include a face in the frame. 

(If you are interested in setting up a Pinterest Account, we are happy to invite you to join.  Email us at elaine@belfastbusinesscentre.com  and we will send you an invite).

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