Why is Location so Important to a Customer’s Perception?

The old saying ‘Location, Location, Location’ is still as applicable today as it was when it was first quoted, and makes Cathedral House in Belfast City Centre THE location for any business.

Personally, when sourcing a new supplier I look at their address to see if they are local or on the mainland and I would also consider if it is a commercial or residential address before deciding whether to contact them.

The local aspect would relate to the ease of obtaining the service I was interested in and the customer service backup I would deem necessary.

Being aware that the business was trading from a residential address may make me wonder if they are a serious business and if they have the capability to handle my business.

Since becoming Manager of the Belfast Business Centre, I understand how wrong this perception is, we have many clients working from home who run very successful businesses and provide a service second to none, but to remove this doubt, they use our Business Address Service for marketing and correspondence.

In the past, for small and start up businesses, having a Belfast City Centre address was something to dream of , now for £30 plus VAT per month it is not only affordable but realistic.

One such client, Savvy and Shine, providing Exclusive Italian Hair Colours to the Hairdressing Industry have found that since availing of the Business Mailing Address Service,Hairdressers from throughout Northern Ireland have been in contact, prior to taking our service, only Hairdressers local to their home town had enquired.

Many of our clients in the IT and Web Development Industry have also found their customer base has expanded throughout both Northern and Southern Ireland since using our City Centre address.

First impressions do count and they also help potential customers decide on whom to contact.

Elaine